A cup of coffee with positive impact on the environment.

The Positive Cup

The Nespresso Positive Cup program assumes that a cup of coffee can bring huge benefits for both the environment and the society.

We aim at increasing the profitability of the growers and business partners’ activities as well as offering the best quality-to-price ratio to our customers – focusing, at the same time, on proper care for the environment.

– Jean-Marc Duvoisin – CEO, Nespresso

Harmony between quality and sustainability.
Long-term planning of crop management.
Providing farmers with suitable living and working conditions.